A cross-platform AR mobile app that lets customers browse and try on jewelry virtually, right from their phone.
The project aimed to help a jewelry brand reach clients beyond their in-person stores by creating a virtual try-on process. Using AR and LiDAR technology, we developed an efficient mobile app providing a fun experience that customers can enjoy. This innovation affected buyer confidence in online purchases and absolutely increased conversion rates.
A cross-platform AR mobile app that lets customers browse and try on jewelry virtually, right from their phone.
The project aimed to help a jewelry brand reach clients beyond their in-person stores by creating a virtual try-on process. Using AR and LiDAR technology, we developed an efficient mobile app providing a fun experience that customers can enjoy. This innovation affected buyer confidence in online purchases and absolutely increased conversion rates.
The main challenge was to replicate the emotional and tactile experience that customers love in a digital service format. Since jewelry collection purchases are often based on personal taste and physical presence, it was crucial to help customers feel confident choosing the right jewelry pieces online. We also needed to ensure video designs and product photos stayed consistent, all while tracking the app's performance speed.
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Our client, a jewelry products manufacturer with several boutiques, faced a common industry challenge: reaching and converting customers outside their physical locations. Jewelry collection purchases are highly emotional and personal, and customers typically love discovering and choosing items in person.
To solve this, we developed a cross-platform mobile app that uses AR jewelry technology to let customers virtually try on rings and bracelets. Built in accordance with the latest LiDAR sensors available in modern smartphones, the app creates a realistic view of how each jewelry piece looks when worn. This helps ensure customers feel confident in their choices without needing to visit a store.
After a limited-time MVP launch, the team monitored a 3.9x higher conversion rate through the app compared to the brand's traditional online store.
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