Generative Engine Optimization (GEO) & AEO Services

We make your product the answer ChatGPT, Perplexity and Google AI Overviews cite — not the competitor they mention instead.

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Why ranking on Google no longer means you're in the answer

Your buyers now ask ChatGPT or Perplexity for «the best X for Y» and get a shortlist of three to five names. If you're not on it, you're not in the deal, and you'll never see it in your analytics.

Google
You rank on page one
Solid SEO, steady traffic.
Buyer asks AI
ChatGPT · Perplexity
A shortlist of 3–5 names
Your brand isn't on it.
Build
100%
✓
Product designed and built
✓
QA and release
✓
Launched
Grow
0%
Quotable content
AI engines cite what they can quote directly
Consistent facts and mentions
about your company across the web
Pages crawlers can read
or the engine skips you entirely

AI engines choose sources differently from Google. That's why many teams with solid SEO find their brand is missing from AI answers entirely.

In the store
the listing
Metadata
Screenshots
Ratings
Marketing-only agencies stop here
Inside the app
needs a release
Review prompts
In-app events
Deep links
Localized builds
SEO
GEO
Empat

GEO is not a new name for SEO. It's a separate discovery surface with its own metric: how often AI answers cite you.

What's Included in Our GEO & AEO Services

1

AI Visibility Audit & Prompt Map

We map the prompts your buyers actually ask across ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode, then measure where you're cited, where competitors are, and which sources the engines rely on for your category. You get a baseline citation rate before any work starts.

2

Answer-Ready Content

We restructure key pages and create new ones in the formats language models extract and quote: direct answers in the first lines, clear definitions, comparison tables, FAQs, and statistics with sources. Content written to be cited, not just to rank.

3

Technical GEO & AI-Crawler Access

We make sure AI crawlers can reach and read your site: robots.txt and CDN rules for GPTBot, PerplexityBot, ClaudeBot and Google-Extended, server-rendered content, schema markup (Organization, Product, FAQ, HowTo) and llms.txt. Our engineers ship the fixes themselves.

4

Entity & Brand Consistency

We align how your company, product and category are described across your site, LinkedIn, Crunchbase, G2, Clutch and other reference sources, so models form one accurate picture of who you are and what you do.

5

Multi-Platform Authority

We earn mentions on the sources AI engines cite in your category: review platforms, «best of» listicles, industry media, community threads and partner pages. Citations follow authority, and authority lives off your website.

6

Tracking & Reporting

Monthly citation rate and share of voice against your competitors, per engine and per prompt, plus which of your pages get cited and how your brand is described. GEO you can't measure is guesswork.

How We Run GEO: From Prompt Map to Citations

GEO only makes sense if it's measured. We start from the prompts that matter for your pipeline, not from generic keyword lists, and we report on citation rate — the number that shows whether AI engines actually recommend you.

1
Prompt discovery

We build a list of 50–100 buyer prompts across the funnel, from «what is X» to «best X for Y» and «X vs Y», based on your ICP, sales calls and search data.

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2
Baseline measurement

We run the prompts across the major AI engines and record who gets cited, how often, and from which sources.

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3
Gap analysis

We compare your visibility with competitors and identify missing content, weak pages, technical blockers and off-site sources you're absent from.

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4
Content & technical fixes

We rewrite and create answer-ready pages and ship technical changes — crawler access, schema, rendering — directly in your codebase or CMS.

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5
Authority building

We secure mentions on the third-party sources that AI engines cite most for your category.

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6
Monitor & iterate

We track citation rate monthly, see which changes moved it, and double down on what works.

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7
Scale

We expand to new prompts, markets and languages as your citation share grows.

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Who GEO Works Best For

AI & SaaS Products

Buyers ask AI tools to compare software before they ever visit your site. We make sure your product appears in «best tool for» and «alternative to» answers, described the way you want it.

B2B Tech & Vertical Platforms

Niche B2B categories have few authoritative sources, so a well-structured site and a handful of strong mentions can win a large share of AI answers quickly.

Fintech & Healthtech

In regulated categories AI engines lean hard on trusted sources. We build the consistent, well-cited footprint that makes models comfortable recommending you.

Teams With Strong SEO but No AI Presence

You rank on Google but you're missing from ChatGPT answers. We build on your existing content and authority to close that gap.

More Growth Marketing Services

SaaS & B2B SEO Services

Technical SEO, content and links that bring qualified demo requests, not just traffic.

Marketing
View More
App Store Optimization (ASO)

Keywords, creatives, ratings and localization that turn store impressions into installs.

Marketing
View More
Go-to-Market Strategy Consulting

ICP, positioning, messaging and a launch plan, with the content execution to back it up.

Marketing
View More

Enjoy being ahead of the curve

Check out reviews and press mentions. Short and sweet, find out what we do that customers love us.

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Anonymous
Product Manager
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They deliver on time and ask the right questions. They have a good spread of knowledge and are able to allocate the right people to get the job done.

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5.0 rating
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Varvara
Product Manager
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Empat team is trustworthy, brilliant, honest, attentive, and highly professional. They communicate via virtual meetings, emails, and messages.

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5.0 rating
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Jonathan
Founder
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The team provides timely updates and is constantly available to help or resolve any concerns. Although the app is in development, the client is impressed with Empat's professionalism and the personality they inject into their work.

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5.0 rating
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Jenna
Founder
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Empat provided frequent updates and held collaborative conversations. The team was extremely communicative, responsive, and professional.

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5.0 rating
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Nat
CEO & Musician
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Empat's design expertise ensures my personal brand is presented effectively, attracting a wider audience.

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5.0 rating
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Namik
Chief Executive Officer
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Empat designed and developed my Shopify store that is visually appealing and user-friendly. This resulted in increased customer engagement, reduced bounce rates, and higher conversions.

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5.0 rating
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Daniel
Community Manager
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Empat provided fast solutions and delivered all tasks on time. They also ensured excellent project management and professional communication were commendable.

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5.0 rating
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Severin
CEO
Review on

Thanks to Empat, the client witnessed a considerable increase in website traffic, search engine rankings, and user engagement. They also boosted dwell time and CTR and reduced bounce rates.

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5.0 rating
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Zhenya
Founder & CEO, Obimy
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Empat’s work meets all expectations. The team is efficient, communicative, and serves as a great sounding board for new ideas.

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5.0 rating
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Lubov
Personal Assistant, AirDoc
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The Empat team completed the project on time and with utmost quality. They worked thoroughly, going through each aspect of the project in detail to avoid any mistakes.

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5.0 rating
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Yaroslav
CEO & Founder, Dental Care
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Thanks to Empat, the client has increased their app users by 80% and sales by 50% and tripled their revisits rate.

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5.0 rating
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Natalia
CEO & Co-Founder, Caries Monster Fighters
Review on

The team instilled reliability and willingness to perform their task in the best possible way.

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5.0 rating
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Abdullah
Founder & CEO, Powerfull
Review on

Since launching the product several months ago, the app has gained over 1,200 users who've consistently praised the app's efficiency and user-friendliness.

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5.0 rating
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Empat together with the international organization Global Medical Knowledge Alliance launched the HealUA. Ukrainian doctors can receive professional advice from their colleagues from all over the world.

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5.0 rating
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Ukrainians have created a dental care app. How did the idea come up, and what can it do?

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5.0 rating
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Zhanna
Co-Founder & CEO, POSY
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The team leads excellent project management, meets the timeline, and communicates well through a weekly call. Their integration with the client's team stands out.

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5.0 rating
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Charity groups and even the military have seized on the desire of Ukrainians to voice their anger as a mechanism to raise funds.

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5.0 rating
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Stuart
Executive, Monitree App
Review on

The MVP developed by Empat was well-received by the client's users, who found it engaging and user-friendly.

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5.0 rating
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The website RevengeFor, launched three weeks ago by a Kyiv native and IT worker, Nazar Gulyk, appeals to foreigners with historical grievances against Moscow who would like to support Ukrainians as their proxy.

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5.0 rating
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Anonymous
Product Manager
Review on

Empat delivered a high-quality app, as 92% of the total bugs were found before deployment. The team was great at problem-solving, so they addressed all the client’s concerns efficiently.

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5.0 rating
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The Ukrainian mobile application Obimy became the leader in the US App Store, ahead of Tinder, Pinterest and Netflix.

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5.0 rating
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Valentyn
CEO & Co-Founder, Big Sister AI
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Thanks to Empat, the client successfully created new software from scratch. The team was highly reliable throughout the process, showing that they were ready for everything.

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5.0 rating
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In mid-February Nazar Gulyk, CEO of Empat launched the Deruny recruiting platform together with the Winterthur IT start-up Circleup. The goal: is to bring Ukrainian developers together with Swiss companies.

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5.0 rating
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Andrii
CEO, Kuka
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Empat successfully delivered the client's application, and the customers that used their new software attracted 20% more employees. The digitization of the client's product helped them understand the needs of their customers.

starstarstarstarstar
5.0 rating

Find Out What AI Says About You

Send us your domain and three competitors. We'll run your core buyer prompts across ChatGPT, Perplexity and Google AI Mode and show where you're cited, where you're missing, and what to fix first.

Contact Us

Tools & Stack We Use

Ahrefs
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keyword research, competitor gaps and backlink audits
Google Search Console
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indexing, technical health and search performance data
HubSpot
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lead tracking, attribution and pipeline reporting
Webflow
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landing pages, CMS page templates and on-page SEO fixes
App Store Connect
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iOS metadata, custom product pages, in-app events and analytics
Google Play Console
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Android listing experiments, metadata and store analytics

FAQ

What is generative engine optimization (GEO)?

GEO is the practice of making your brand and content visible and cited inside answers generated by AI engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.

What's the difference between GEO and SEO?

SEO aims to rank a page in search results and earn the click. GEO aims to get your brand quoted or recommended inside the AI-generated answer itself. They share foundations like quality content and technical health, but GEO adds answer-ready formatting, entity consistency, third-party citations and AI-crawler access, and it's measured by citation rate rather than rankings.

What is AEO and how is it different from GEO?

Answer engine optimization (AEO) is an earlier term for optimizing content to be picked as the direct answer, originally for featured snippets and voice assistants. Today the terms overlap heavily, and our GEO & AEO service covers both.

Which AI engines do you optimize for?

ChatGPT, Perplexity, Google Gemini and AI Overviews / AI Mode, Microsoft Copilot and Claude. We track each engine separately, because they cite different sources.

How long does GEO take to show results?

Technical and content fixes can start affecting AI answers within weeks for engines that browse the web live, while changes that depend on third-party authority take longer. We set a baseline in the first month and report on changes every month after that.

How do you measure GEO results?

By citation rate (the share of tracked prompts where your brand is cited), share of voice compared with competitors, the pages being cited, and how accurately AI engines describe your product.

Do we need SEO before we invest in GEO?

Not necessarily, but they reinforce each other: a technically healthy, authoritative site is easier for AI engines to find and trust. Most clients combine GEO with at least a technical SEO baseline.

How do we get started?

With a short call and an AI visibility snapshot: we check your core prompts, show where you stand against competitors, and propose a scoped plan.

Ready to bring your project to life?

Let’s talk about your project
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