Go-to-Market Strategy Consulting
Positioning, messaging and a channel plan for your launch — plus the content and social execution to make it real.
Since 2013, we delivered
over 300 projects for 23 markets
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Why good products launch to silence
Most teams spend months building and a few weeks deciding how to sell.
Strategy decks don't fix that on their own. What's missing is a plan tied to the product as it actually exists, and a team that turns it into pages, posts and outreach.
We define who you sell to, what you say and where you say it, and then help you execute it.
What's Included in Our Go-to-Market Strategy
ICP & Market Research
We define your ideal customer profile from real data — customer interviews, closed deals, competitor positioning and search demand — not assumptions.
Positioning & Messaging
A clear category, value proposition and message hierarchy for each audience, tested against how buyers actually describe their problem.
Channel Strategy & Launch Plan
Which channels to prioritize — search, AI visibility, app stores, outbound, communities, partnerships, paid — with a sequenced plan, budget and metrics for each.
Content & Social Execution
Landing pages, launch content, social posts and thought-leadership pieces that put the strategy into market.
Sales Enablement
One-pagers, pitch narratives, outreach sequences and objection handling so sales and founders tell the same story.
Launch Metrics & Iteration
A simple dashboard of leading indicators and a review cadence to adjust channels and messaging after launch.
How We Build Your Go-to-Market Plan
We work from the product, not from a template. Because we build software, we understand what your product can do today, what's on the roadmap and what that means for how you take it to market.
Workshops with founders, product and sales to understand the product, the market and the goals.
Customer interviews, competitor analysis and demand research across search, AI answers and app stores.
Defined target segments, value proposition and message framework.
A prioritized, sequenced plan with budget, owners and success metrics.
Messaging, landing page copy, launch content and sales materials.
Content, social and campaign execution alongside your team.
Post-launch reviews of what works, with changes to channels and messaging based on real results.
When Teams Bring Us In
New Product or MVP Launch
You're about to launch and need a clear target customer, message and first channels.
AI Feature Launch in an Existing SaaS
You've added AI capabilities and need to reposition the product and tell existing and new customers why it matters.
Consumer App Launch
You need a store, social and content plan that drives the first wave of installs.
Entering the US Market
You have traction elsewhere and need positioning and channels that work for US buyers.
More Growth Marketing Services
Get cited in ChatGPT, Perplexity and AI Overviews when buyers ask for the best tool in your category.
Technical SEO, content and links that bring qualified demo requests, not just traffic.
Keywords, creatives, ratings and localization that turn store impressions into installs.
Enjoy being ahead of the curve
Check out reviews and press mentions. Short and sweet, find out what we do that customers love us.
Launching Soon? Let's Plan How You'll Be Found.
Tell us what you're launching, who it's for and when. We'll review your positioning and channels and propose a go-to-market plan you can actually execute.
Tools & Stack We Use
FAQ
What does a go-to-market strategy include?
A GTM strategy defines your target customer, positioning and messaging, pricing context, the channels you'll use to reach buyers, the launch plan and the metrics for measuring success.
Who is your GTM consulting for?
SaaS, AI and app companies launching a new product, a major feature or entering a new market — especially teams without an in-house marketing lead.
Do you only write the strategy, or also execute it?
Both. Alongside the strategy we produce messaging, landing page copy, launch content, social posts and sales materials, and we can support ongoing execution.
How long does a GTM strategy engagement take?
A focused strategy is usually ready within a few weeks, depending on research scope. Execution support continues for as long as you need it.
Can you help if we're building the product with Empat?
Yes, and that's where it works best: the strategy is built around the product as it's being built, and launch assets land in the same roadmap.
Do you work with products you didn't build?
Yes. GTM strategy is available as a standalone service for any product.
How is GTM strategy connected to SEO, GEO and ASO?
The strategy decides which discovery channels matter most. SEO, GEO and ASO are often the channels that execute it, so we plan them together.
How do we get started?
With a discovery call about your product, market and timeline, followed by a scoped proposal.
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